Nike Zoom City Arena

Nike
February 01, 2015
Rhizomatiks Design created a full-court LED arena floor in NY called the “Zoom City Arena” in conjunction with the NBA Allstar Game in March 2015. “Zoom City Arena” is a tamer version retaining only the full-court LED lights, in contrast to the “Nike Rise/House of Mamba” installation created in Shanghai in 2014. Still, “Zoom City Arena” hosted an official high school basketball game that was broadcast on live TV.
Credit
Client : Nike, Inc.
Advertising Agency:AKQA London/Shanghai
TITLE : Nike Zoom City
Creative Director : Seiichi Saito (Rhizomatiks), Douglas Diaz (Rhizomatiks)
Technical Director : Hiroyuki Hori (Rhizomatiks)
Technical Director/Programmer : Yoh Tanaka (Rhizomatiks)
Designer: Becca Kawaichi(Rhizomatiks)
CG Director : Teppei Maki (Cekai), Makoto Kubota (Cekai), Masanori Takahashi (C)
CG Producer : Yuichiro "YUYA" Ozawa (GROUNDRIDDIM), Taro Mikami (Cekai / GROUNDRIDDIM)
Technical Support : Keitaro Shimizu (Rhizomatiks)
Film : Muryo Honm (Rhizomatiks)