SENSE ISLAND/LAND 2024 communication design

Client: Yokosuka City, Sense Island Executive Committee (Yokosuka Visitor Promotion and Attraction Committee, Abstract Engine Co., Ltd., TRYANGLE Inc.)
Release: November 05, 2025

An immersive artistic experience that stimulated the five senses captivated over 130,000 visitors to Yokosuka.

SENSE ISLAND / LAND is a participatory art festival themed around the reawakening of human senses—sight, sound, and touch—set against the layered backdrop of Yokosuka’s history, urban fabric, and natural environment.

Rather than relying on standalone logos or posters, the project developed a flexible design system based on the rhythm of Morse code, which changes form depending on the medium and viewing distance. It functioned as a visual communication tool that bridged art and tourism, city and nature, the everyday and the extraordinary.

Reflecting the unique character of Yokosuka—a city on the Miura Peninsula with roots in both the former Imperial Navy and a current U.S. military base—the project featured a series of installations scattered across the urban landscape that utilized the local culture of light and sound. Through these works, it extracted narratives from the region’s history, geography, and international identity, allowing art to act as a lens through which the essence of the land was revealed.
This visual identity, which balances visibility, functionality, and aesthetic appeal, was designed as a sustainable visual foundation that could be shared and utilized by organizers, visitors, and the local community alike. As a result, the festival gained recognition as a new model for the integration of art and design in Asia.

Poster
Outdoor Traffic Ads
Signage advertisements in train stations
Fryer
An app for Morse code motion graphics
Official Website
Brochure with map,sticker
Train hanging advertisement
Sales promotion tools (tote bags)

DFA Design for Asia 2025 – Design Discipline “Communication Design” Gold Award
Tokyo ADC Award / Art Direction in Japan 2025 – Selected Work

Credit
Art Director : Hiroyasu KIMURA (Flowplateaux)
Creative Director : Seiichi SAITO (Panoramatiks)
Graphic Designer : Kaori FUJII(Flowplateaux)/ soda design
Web Designer : Suzu TOYOHARA, Mari TANAKA (nadia)
Photographer : Muryo HOMMA(Rhizomatiks)
Animation : Shunyo KUMAKURA
Application Programmer (Front-end Engineering) : Sumito KAMOI , Hirofumi TSUKAMOTO (Flowplateaux)
Application Programmer (Back-end Engineering) : Tatsuya TAKEMASA (Flowplateaux)
Project Manager (Graphic) : Ayano SATO (Panoramatiks)
Project Manager (Web) : Hisao SATO (nadia)